I bet you are fairly familiar with the idea of guest posting. Basically, itâ€™s when you search for some quality blogs, offer original articles, and in exchange get a link back to your website, most of the time with the anchor text of your choosing.
This is a great way to build your brand and make your site much more recognizable. Many people have witnessed tremendous success with the use of guest blogging.
However, contacting blog owners with some ideas relevant to their sites, convincing them to pay attention to you, writing the article and ultimately getting it published takes some time and effort.
Not surprisingly, some people have found a way to speed things up a bitâ€¦
Now, by no means I advise you to do this. Sooner or later, the following technique is sure to backfire.
The first step is automating content creation (article writing). The easiest thing to do is to order a pack of hundreds of 500 word articles. Even though the quality will not be that great, some of them are going to be accepted anyway.
The other approach is to take your old content (or someone elseâ€™s) and spin it using an article spinner.
Spinning 500 word article can take you one to two hours, but what you end up with is hundreds of unique versions of the same article. Then you can send those versions to different blogs.
Since we have the content handled itâ€™s time to take care of the communication process.
The core task here is to have templates for emails and messages youâ€™re going to send to other blog owners. The key to success is creating these messages in a way that you wonâ€™t be referring to the blog owner directly or mentioning their name in any way (they need to be general).
The reason is simple. Finding out the blog ownerâ€™s name will take time â€¦ time that you â€“ the automated guest blogger â€“ donâ€™t have.
However, you can leave a blank space in the template to fill it with the URL of the site youâ€™re targeting. This makes your message kind of genuine.
For instance, hereâ€™s a message I got just the other day:
As you can see, the message doesnâ€™t mention my name, yet it mentions my site. The URL is actually copied straight from the address bar, which makes the whole thing even quicker.
The key to failure
The only scenario in which you can fail is when someone calls your bluff and finds out that youâ€™re automating this.
For instance, this was me response to the above message:
And after a couple of hours, hereâ€™s what I got back:
Talking about not taking no for an answer, right?
Itâ€™s clear that the person only needed me to respond to their email â€¦ never mind what the message inside this email was.
Also, take a look at what that last email says. Can you get any more dull when pitching a guest post?
â€œI can provide you unique, informative and copyscaped protected high quality article which your readers will love to read.â€
From my short experience guest posting on various sites I can tell you that no one cares about you saying how great you are, and what you can do. Myself included.
How to do this the right way
Itâ€™s really, really simple. The only thing you have to do is care for what youâ€™re doing. Find a relevant blog, send a genuine message, write a genuine article. The end.
Automate whatever makes sense, but donâ€™t ever go for quantity alone. Youâ€™ll always get the best results by building a relationship with the owner of the blog youâ€™re targeting, and itâ€™s impossible to do this based on automated emails.