If that’s the question on your mind, you’re in the right place.
On a personal note, I didn’t really mention this until now, but one day, I too got banned from AdWords.
As a matter of fact, I can even do you one better. I got banned from AdWords twice!
I don’t know, maybe Google feels that once in a while, they need to remind me I am banned.
The not-effective way of handling an AdWords ban
The alpha-male way of handling an AdWords ban
Before I go into the nitty-gritty, let’s take a look at the two possible scenarios that you might be in at the moment:
Here’s what you do:
Things to do if AdWords was your only traffic source
Start by buying a completely new domain, new hosting account (at a new IP address; you can do this with IXWebHosting, by the way – they offer unique IPs to every customer).
Install WordPress, pick a new theme, and create a new structure on your new site.
The structure should be a bit different than that of the original site, but it should provide a somewhat similar experience.
Copy your old content to the new site. At this point, your new site is very similar to the old one, content-wise. But it does have a new design and a new structure. Not to mention the new name and web address.
Now the best part. Create a new AdWords account with another credit card number.
Yeah, I know, Google tells you that you can’t do that, but the fact is that it’s not so much that you can’t … you’re just not allowed.
With Google, the worst that could happen is them banning you again. In which case, you will just repeat the process.
Launch new campaigns on your new account.
Things to do if AdWords was one of your traffic sources
You can’t just scrap the site because you don’t want to lose those other traffic sources, but you still want to get your advertising traffic flowing.
The simplest solution, although I will be sounding a bit obvious, is to start testing new advertising networks. Often, it’s also the best solution.
Let me emphasize the point here. This really is the first thing I would try after being banned from AdWords.
Create a gateway site. This site is just a one-page site – a landing page. It should play a role of a middleman between your ad and the target page on your main site.
This means the gateway needs to feature some strong copy to convince the visitor to click through to your main site. This will obviously lower your overall CTR, but that’s another story.
Cheat your way into AdWords one more time with a new email and a new credit card. Just like described above.
Set your campaigns and point them to your gateway.
I’ve labeled this method high risk because it’s a lot easier for Google to get a grasp on what’s going on, so the lifespan of your new site will be even shorter.
What about “the right thing to do?”
I said it multiple times in the past and I’ll say it again; I’m not here to teach the right thing to do. I’m here to list the possibilities and leave it up to you to decide whether it’s a path worth taking in your specific situation.
I’m not judging. If you are okay with the methods described here, it’s your call. If not, that’s cool too.