Well, you don’t have to know me for that long to know that I’m not the biggest fan of all these “next big thing” internet marketing products.
The thing that has gotten my attention lately is called “Tube Kaboom.” It’s said to be the holy grail of YouTube Marketing.
Disclaimer. I am in no way affiliated with that product. Nor do I recommend you to buy it. In fact, I strongly recommend against buying it. That being said, I don’t have any actual first-hand experience with it, so I may be completely wrong with my short assessment here. I guess my lawyer would advise me to label this post as: “For Entertainment Purposes Only.”
First of all, what’s the deal with YouTube marketing and what benefits it can bring to the average online business.
Benefits of YouTube marketing
YouTube is one of the most popular sites on the web. Currently, 490,000,000 people visit it every day (that’s 490 million). This translates to 5,671 visits every second. (Stats by WolframAlpha.)
In short, no wonder that so many online entrepreneurs desire to get a piece of this traffic for themselves…
And it’s not only entrepreneurs. YouTube is responsible for promoting people in many areas, so to speak. For instance, remember the young pop-singer girl by the name of Justin Bieber? YouTube created her. Or Ken Block – the rally car drifting sensation? Essentially, YouTube again. Or the epic cooking show – Epic Meal Time?
Long story short, huge careers can be made at YouTube, so figuring the platform out is surely a great skill to posses. But how to actually do it?
Why Tube Kaboom is NOT the solution
Tube Kaboom is a YouTube marketing service. Some of the things on offer include:
- Link building to YouTube videos directly.
- Social bookmarking.
- Video embeds onto a “quality” network of sites – syndication partners.
- Actual views of your videos – viewer buying.
- Fool the “time watched” parameter service (not actually called that; more on this below).
Right off the bat, the first major drawback is that it’s promoted by Mike Fil.saime (yes, with a dot right in the middle – it’s his new name according to the “from” line in my inbox). But that’s not all.
Even more importantly, I don’t believe that the product can actually match the potential of another well-known YouTube marketing technique … creating great videos.
Sorry for using the clichÃ©, I really feel terribly bad about it, but the best approach at YouTube actually is to create quality content. (I really hate when anyone says “quality content,” as it’s the most useless piece of advice online, but in this case it really makes sense.)
If you take a look at who succeeds at YouTube, you’ll see that it’s almost exclusively people who have figured out how to create great videos that are very entertaining to watch. They didn’t build links, build embeds, social bookmarked anything, etc. The only thing they’ve focused on was recording great videos.
YouTube viewers these days are much smarter than a couple of years ago. Right now, everyone expects a well-produced show, and if you can’t adhere to the standards of quality then no one will watch you no matter how well your “Kaboom” is performing in the background.
The main difficulty for new youtubers isn’t the lack of links or embeds, it’s the fact that it’s no longer easy to produce a great video. There are essentially four elements of a quality YouTube video from what I can see:
- The idea/topic quality.
- The execution quality (how well you can present the idea).
- The video quality (technical production).
- The audio quality (technical production).
- Even the design of the channel itself matters.
And you need all of them to get noticed on YouTube. Yet Tube Kaboom helps you with none.
In essence, the approach presented by Tube Kaboom simply isn’t how YouTube marketing should be done. Getting big on YouTube doesn’t involve building a network of syndicated embeds and thousands of links. It involves focusing on the content itself.
YouTube has made a lot to recognize which videos are the quality ones in their collection. That’s why they’ve introduced the “time watched” parameter. Basically, if a big percentage of viewers watch your video all the way through then it’s certainly a quality one. But if everyone stops after two seconds then it’s not.
What Tube Kaboom offers as part of their service are video views longer than 30 seconds each. In plain English, this is a way to fool the “time watched” parameter. Well, if you think that YouTube won’t get a grasp on what’s going on at some point and ban you completely for doing such a thing then you have a surprise heading your way…
The actual client base for Tube Kaboom
As you can see, this isn’t any cleverly disguised promotion, I’m really being genuine and advise you not to buy this. However, as I’m sitting here and writing this post, I’m starting to realize that there actually is one group of people who can benefit from Tube Kaboom after all.
Basically, if you have a set of crappy videos that you want to promote anyway then this product is tailor made just for you. And I mean it. I’m not being sarcastic or witty.
Think about it, since this product provides various promotional mechanisms based on fake views, embeds, and so on, only to create YouTube presence and improve rankings (both on YouTube and Google) then it’s actually the only possible way to get by for anyone with crappy videos.
If you have good videos then there are many other options to promote your content, and you can even go the 100% organic way (focusing on content exclusively), but for crappy ones, Tube Kaboom is basically the only solution…
Just like I said in the beginning, I don’t really know for sure what this product is, so if you bought it and it turned out to work great for you then feel free to correct me in the comments or send me an email and I shall update this post or even take it down. But for now, stay away from Tube Kaboom. And if you need some video inspiration, go here.