So you’re doing some split testing right? I’m sure you are (or should be! I mean it!). Anyway, are you sure that the results you’re having are significant, statistically significant?
You may be wondering why do I call this system a little machine for sucking our money. Well that’s because it’s usually a good description of our first experience with Google AdWords.
When we work on creating a new website we usually start with its name. I’m not saying that this is the best task to begin with but it’s usually to hard to resist.
You’re at a party. You see an awesome girl. You approach her and say: “I’m great in bed.” – That’s direct marketing. You’re at a party with your friends. You see an awesome girl. One of your friends approaches her and says: “He’s great in bed.” – That’s advertising.