You wonder what functions you really need, you register a domain, design a logo, put a layout together, and draw some fancy graphics.
So you’re doing some split testing right? I’m sure you are (or should be! I mean it!). Anyway, are you sure that the results you’re having are significant, statistically significant?
You may be wondering why do I call this system a little machine for sucking our money. Well that’s because it’s usually a good description of our first experience with Google AdWords.
When we work on creating a new website we usually start with its name. I’m not saying that this is the best task to begin with but it’s usually to hard to resist.