Getting started in the online was a bit tough for me.
It was 2009 or so, and all of my friends already had nice jobs and paychecks, while I was still sitting in my mom’s apartment, trying to figure things out on my own and find my place among my online mentors.
I carefully analyzed every piece of online business advice I could find and dived into almost every “next big thing” tactic that the gurus were trying to sell.
My results? Few and far between. I was making next to nothing, and if it hadn’t been for my mom who was very understanding, well, life would have been difficult for me.
Obviously and not surprisingly, I wasn’t confident at all about what I was doing.
I started thinking that maybe I don’t have what it takes, that maybe I should abandon the web, put together a CV and send it out to a couple of places, so maybe I could catch up to my friends and secure myself a nice shiny job too.
But for some reason I decided to keep going.
I probably had some internal resistance telling me that “a job” wasn’t the right path for me or something.
Along the way, I stumbled upon Sylvester Stallone’s story. It taught me two things: (1) my situation was, in fact, nowhere near tough yet, and (2) failure is just a step towards success .
I can’t explain why this particular story resonated so well with me, but it helped me regain my confidence and stop worrying about all the small and big failures I was experiencing. I knew that if I dedicated myself to doing something for long enough, eventually it would pay off.
And it has.
However. Looking back, I can honestly say that I spent way too much time running on willpower alone instead of having the right tools and mindset in place. And although it has worked for me, this can’t be the optimal way of finding your confidence.
Relying on luck is never a good strategy, and you can easily run out of your willpower much sooner than you’ll find any success.
Therefore, what’s a better solution? And is there a road-map to confidence when running an online business?
I believe there is, and that we don’t have to be wandering in the dark endlessly until successful.
So this brings me to the actual topic of this whole blog – finding confidence when running an online business.
I’m aware that I can’t give you a road-map to confidence all on my own. It’s way beyond me. After all, I’m just one guy, and no matter what I say, it will still be just one guy’s perspective.
That’s why I reached out to 13 generous experts from various niches and asked them specific questions on the topic.
Before we start, let me just be honest for a minute and say that I’ve gained an incredible amount of insights on entrepreneurship and finding confidence when going through these answers and preparing them for publication. I am very happy to be able to deliver this resource to you, and I’m also more than certain that you will get just as much value out of it as I did!
Some people say that getting business advice from our friends or family isn’t the best of ideas (unless they are entrepreneurs). However, when we’re just starting out building our “thing,” it is rather difficult to find knowledgeable people who would invest some trust in us and share valuable information (on top of the cliche “create quality content”).
I was constantly on the lookout for people that were where I wanted to be.
I would do whatever I could to reach out, talk to, seem eager and know how much I valued and appreciated them.
One of the biggest problems mentors have (as told to me by many millionaires!) is that they give advice, but then the person listening doesn’t DO the advice.
One of the best ways to get them to pay attention to you is to DO what they say!
And then tell them you did it, and how much of an impact it made.
And yes – they can have a HUGE impact on confidence. My first mentor made me cold call 50 people a day. He was like – you’ll get used to it! And I would never have pushed myself that much because it seemed too scary. He changed my life!
I think the best way to start is by quoting the bible verse that says “By their fruits you will know them.”
I believe this is critical, because I recently ventured into fish farming here in Nigeria and quickly realized that success in the business mainly has to do with who you learn from; various people have various “secrets” to success, and the failure rate is generally high, but why I really followed my teacher was because of the results he is getting; he has the biggest fishes and makes the highest profit of everybody else I know (sometimes his profit is up to 150% in 6 months).
However, most of the others who are very opinionated about “what works” and what doesn’t are barely getting results; they have really small fishes, profit margin is low if there is any, etc.
Determining who is worth paying attention to is simple; look for someone getting the kind of results you are getting, and follow the person until you are getting your desired results.
Once you’ve determined the leaders you want to follow, the most effective way to get them to pay attention to you is to …
If you are really passionate to succeed, you will give it everything it takes and you won’t care how difficult or ineffective it seems. Leaders see that, and they are ready to support those who have that kind of passion; look for tips they share freely online, passionately utilize these tips to get results, and showcase your results to them, letting them know it is thanks to them, and tell them you will like to learn from them in a closer way. This can be very effective!
Getting advice and support from the right people can impact your confidence as well as ability to succeed; sometimes, it is often the no. 1 most important factor.
The way I see it, problems with confidence are often connected to our lack of clear vision as for what we want to achieve (and how we want to achieve it). In other words, because we don’t have the right goals set, it’s not clear to us what to do next. This prevents us from getting stuff done and building our confidence along the way.
Start out with with the big, grandiose goal that you have.
Then, beneath that, break it down into sub-goals or purposes.
Then you define plans to achieve those purposes.
And the plans are broken down into programs, projects, etc.
When you do it this way, then you can step back and see that the little tasks you’re doing are in alignment with the larger plans, and hence your purpose, and your goals. This allows you to get specific for what you’re shooting for (very important), but also know that everything has a direction to it.
It’s a really interesting exercise to go through each section of your business (and your life), writing out your vision in the present tense.
It’s powerful too. It’s as if you’re already there and you can visualise what the future looks like…which is the whole point.
It took me about two hours in total and it was challenging, and also fun. I mean you get to let all your inhibitions go and dream up a grandiose vision for what you really want your business and life to look and feel like.
When we ONLY focus on our vision for our business and our life, then it makes it much easier to do everything in our power to make that vision a reality.
Each of our goals we set, and the strategies and objectives that support them, suddenly become so much more doable, because we have the big picture staring us in the face.
We have the WHY we’re doing what we’re doing. Then we do everything in our power to stay true to it.
This is perfectly true for me and talks about setting any kind of goals for yourself, be it small or high-sky. Of course, setting the goals high-sky will make it very hard to achieve them and will probably discourage you along the way, so I wouldn’t actually recommend that, but from my personal experience the key is to set intermediate goals or step-by-step goals, which are easier to achieve and will motivate you just enough to keep going.
I can actually share a bit of personal experience from my own career path: after graduating college and getting a major in Financial Banking & Insurance, I decided I don’t really like this field of work and wanted to do something in the graphic design business, which was just of a hobby for me at the time. This was something I have never studied seriously, and I didn’t know a whole lot about the industry, but I felt that this is what I really wanted to do and my long-term goal should be to have my own graphic design studio and be successful at it.
I started splitting this long-term goal in smaller pieces
… knowing that this would take a lot of time and effort to get there, but having an achievable goal in front of me would motivate me just enough to keep going.
Along the 7 or 8 years that had taken me to finally achieve my goal, I have set and achieved a lot of different goals, like: “getting a better paid job,” or “trying to be more creative” and “getting more creative responsibilities” and so on, until the skills, confidence and experience had all build-up enough to start on my own. Also, meeting cool creative people with the same drive as me, has finally helped me bite the bullet and co-found ThemeFuse (and PixelKit later on). Of course, this is a goal that I now consider an intermediate one, as I have moved past and set higher expectations, but still taking them one step at a time.
So, in my opinion setting smaller goals is the right way to achieve a bigger, high-sky goal.[Tweet “Setting smaller goals is the right way to achieve a bigger, high-sky goal.”]
Also, it’s very important that you have passion for what you plan to do, because without it, just setting the right goals will never be enough.
Nowadays, it seems like we’re witnessing a major product launch every week, or a success story that’s extremely impressive. As a result, we trick ourselves into thinking that whatever we aim to create has to be huge, has to have a ton of features and offer a ton of benefits. But then we lose our confidence when we find out that building something huge also takes huge time and huge resources.
Much better to build the audience first. That way you can learn what they need and then give it to them. Most people and businesses have it backwards. They build the product first and then try to find the audience. Of course, there are exceptions. Regardless, do your market research.
I’ve seen too many start-ups that roll out a product where it seems like even the founders aren’t exactly clear on how the product can be of value.
I’m talking about the kind of sales pages where you look and end up thinking “Yeah, but how is this going to help me?”
Sure, the copy comes into it but when you’re trying to solve too many pains all in one go, you can end up tripping yourself over.
I believe the best way to start off is to:
You will be clearer on who the product is for and that will reflect in how you position the brand.
The bonus here is that creating the product will take up fewer resources and you will accomplish it quicker.
You will be able to get feedback quicker and get early adopters on board.
This makes things easier for you in a personal way and also financially.
You can then shape the rest of your product roadmap around the bigger picture that you have envisioned for your product (as well as customer feedback).[Tweet “When you’re trying to solve too many pains all in one go, you can end up tripping yourself over.”]
For me, this approach of smaller quick wins keeps me focused and motivated.
I think too many people aim for huge goals with unrealistic timelines. You obviously should have a goal that motivates you, but keep in mind that your goals (and approach) will change over time.
The answer to something like this isn’t binary – it’s about philosophy and approach and context, more than hard and fast rules.
It’s also about psychology – let’s start there.
Whenever you encounter something overwhelming – and there are lots of those things in a start up – you need to take a step back, and focus on what you can control.
You can’t control what other people are going to do. You can’t control the fact that your competitors are massively outgunned in terms of resources, but there are things you can control – like managing to your next milestone. Stay focused there – however seemingly insignificant that milestone may seem because execution is just about everything when you are a startup.
WRT to philosophy, I think there are a bunch of ways to approach this. Philosophically, I think you want to play to your strengths. So when you are small, chances are any users you have are early adopters – people that found you before anyone and take pride in that. This kind of audience is encouraging and supportive as a rule – it doesn’t take as much to convince them like a mainstream audience.
The consequence: you will be celebrated (and you should celebrate progress), whereas the big guys need you to blow their mind or it’s like, “who cares?” and the difference is entirely about audience maturity and the philosophy and approach you apply to assessing your progress as a result.
Every online business owner tries to learn and acquire new skills every day. But at the same time, we often lose our confidence when we realize how much there is to master and how seemingly insignificant we feel.
I think that acquiring knowledge is important and helps us bring additional value to those who follow us. However, I don’t see a direct correlation to how much knowledge you have to the amount of confidence that you have.
Many people suffer from what we like to call “Imposter Syndrome.” The fear that we are not competent enough come from the fear that others know more than we do and that we will be judged for where we are in the journey of our area of expertise.
I believe that everyone can confidently step out into this world, no matter where they are in the journey, and avoid the “Imposter Syndrome” by simply focusing all communication in these four areas.
In many cases, the more mistakes you’ve made, and and you share with your community, the more relatable and likable you will seem to those who are fellow strugglers on the journey.
Of course, you should also share your successful experiences as well. Don’t worry about those who will be offended by your sharing, telling you that you sound boastful. The fact is that sharing your success stories, and giving the details on how you succeeded, will do much to encourage and inspire others.
Obviously, this means that you are actively learning new things. I make it a point to read books that are devoted to my personal and professional development. I listen to podcasts from experts in business, social media, technology, etc. I’m always learning something new. Being a great student of life makes you a great teacher for your community.
Also, if you don’t know direction that you are heading, why should anyone follow you?
By focusing on sharing those four areas of your life, you can lead with great confidence! If you are always true and honest about those things, you can not be considered an imposter. Just be yourself and know, for sure, that many will criticise you for that.
You don’t need to spend hours a day, every day, gaining more knowledge to become competent and confident enough to deliver a message. You just need to grow some thicker skin and then put that skin in the game.
Tangible outcomes are what drive motivation. Of course learning is necessary – and some of the best education comes from the projects that don’t succeed – so you have to find a balance.
The best advice I can offer is:
Always acquire knowledge that is directly correlated to an outcome you are working towards today.
Only study what you need to know to solve today’s problems, and put into action what you learn immediately.
If you are unsure of what path to take, then the problem you have is a decision making one. You must study what you need to know in order to make the decision of what path to take.
Lack of confidence leads to procrastination, and that sometimes leads to complete inaction. Unfortunately, the enormity of the project at hand – building a business – literally paralyzes many entrepreneurs.
The key is passion; we have to believe in the product we create.
When planning out your project you need to break it up into smaller tasks and create a complete road map for your project. They need to be manageable otherwise they may start to become tedious.
It’s important that the plan is as thorough as possible, consider everything from creation to marketing and growth while considering the possibility that you may need to react quick to demand in future if your product takes off.
Consider a time frame but keep things realistic and allow yourself some room to manoeuvre.
Try not to let falling behind schedule phase you, you cannot account for everything and sometimes things don’t go to plan.
But, if you can consider potential road blocks before they happen and account for them you will make things a lot easier for yourself.
Prioritize your tasks but be prepared to re-evaluate these as your project progresses.
At that point, I add about two weeks worth of tasks to my active list and only research as the need comes up – not weeks before the project has started, but right as I’m working on those specific things. The only exception might be with risky tasks. For online businesses the biggest risk is building something that people don’t want to pay for. So it’s probably a good idea to make your first task testing your assumption that people want to pay for whatever you’ll be providing.
I believe the most effective way to go about this is by breaking down each task into the smallest possible task that will take the smallest amount of time necessary. Once this has been done, you should start working on the most rewarding tasks, that will deliver the quickest results.
Seeing these results will motivate you and give you confidence to proceed with your other tasks.
Wow, that was a lot of information to take in all at once! I’ll let you process this in peace, but remember to take action on what you’ve learned here as soon as possible.
Also, are there any confidence issues you’re experiencing right now? What one thing are you planning to do ASAP to solve this issue?In the meantime, don’t forget to share this with whoever might consider the information inspiring.