How to Exclude IP From Google Analytics (So It Doesn’t Count Your Own Visits)

Here’s a useful advice if you’re a website (or a blog) owner. I’m sure you know what Google Analytics is. And I’m sure you know its basic features and how to use them.

There’s one problem with Google Analytics though. If your website is brand new and there’s no real traffic to it then your Analytics shows mainly your own visits. This, of course, makes the whole data inaccurate.

What you want/should/need to do is exclude yourself from the data (that is – exclude your own IP address). Good news is that you can do this in next to no time. Watch this short video to find out how (there’s also a text version below the video, just in case).

Easy, right?

Quick text-based summary in a nutshell

1. Go to your Google Analytics account, scroll down and click on the “Filter Manager” link.

2. Click on the “Add Filter” button.

3. Open another tab in your browser and go to http://www.whatismyip.com/ and find out what your IP address is.

4. Go back to Analytics. Name your filter (the “Filter Name” field). Select the following options from the dropdown menus: “Exclude,” “traffic from the IP addresses,” “that are equal to,” and input your IP address into the four available fields.

5. Select all available website profiles, click “Add” and then the “Save Changes” button.

That’s it, your filter is up and running. From now on your IP address is excluded from the data, so the traffic you see is legitimate, real traffic.

Feel free to share your own Analytics tricks in the comments.