Let’s not fool ourselves here … WordPress is a complicated thing.
And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed.
Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with it.
So what I want to show you today is a slightly different approach to WordPress.
Instead of being all technical, I will focus just on the part that an actual online business owner would care about.
My guess is that you don’t care that much about code, or streamlined processes, or CSS, or HTML5, or any of that stuff.
What you do care about, however, is how you can use WordPress to make running your website as easy and straightforward as possible, so you can focus on what’s really important – your actual business goals.
So this resource is a type of roadmap. You can go from station to station and take care of all the steps one by one. Also, if you have something already figured out then you can skip a given station and move on to the next one.
Every new WordPress site starts just about the same. Although there are tons of things you can do when setting everything up, from my point of view, there are actually only two essential elements:
- Mastering the 5 minute install. You don’t have to hire a developer just to get your site up and running. Doing this yourself takes 5 minutes.
- Setting proper user roles. This is something that 90 percent of people overlook when it comes to new WordPress sites. Something worth keeping in mind is that setting the correct user roles is the first thing you should do to secure your site and make your data safe.
When we’re talking WordPress, design = themes.
Nowadays, it’s really ineffective to hire a designer and tell them to build you a site from the ground up. This will be awfully expensive and you get no guarantee that the results will be any good.
A much better solution is to just get a theme. However, two rules:
- Learn what website design is truly for (hint; it’s not the looks itself).
- Don’t ever get a free theme from a shady source; free themes are in fact evil.
Okay, but how do I choose the perfect theme and then have it installed?
Glad you’re asking!
I wrote two guest posts on ProBlogger on this very topic:
Again, when we’re talking WordPress, extra features = plugins.
Currently, there are more than 30,000 different plugins available in the official directory at wordpress.org. What this means in plain English is:
There’s surely a plugin for that.
– is how you should be thinking of extra features for your site.
Now, as much as people like to publish those “top 10 essential plugins you must get” lists, the fact is that very few of them are truly essential. And the list changes every year.
For me, there are only seven plugins that I use on every site I run, and this is something I mentioned in my book too (shoot me a message if you’d like a free chapter, by the way).
SEO, as in Search Engine Optimization, as in “how to lose a lot of money with no results to show for.”
Okay, just joking, but the fact is that I’m not the top expert on SEO out there. That’s why I wrote this: How to learn SEO online if you’re a beginner.
This point right here is why we’re actually using WordPress on our sites – to run a business.
Quite frankly, this whole website is about this very topic, so I won’t even attempt to give you any in-the-nutshell solution. There isn’t one.
Instead, start here and dominate!
Over to you
I’m curious; do you have WordPress figured out when it comes to running your business website? Or is there anything you’re absolutely clueless about and would like to learn? Hit me up.