Tips that save time.
Choosing the right email marketing tool can be a daunting task, especially when you’re faced with options like ConvertKit vs Mailchimp vs Brevo (formerly Sendinblue) vs GetResponse vs Sendy vs MailPoet. Email marketing has revolutionized the way businesses communicate with their customers, and having the best tool in your arsenal can significantly boost your engagement and conversions.
But with so many options out there, how do you determine which one is best suited for your needs?
This post will delve deep into the nitty-gritty of each platform, comparing them head-to-head, and helping you make an informed decision. Whether you’re just starting out or looking to switch platforms, we’ve got you covered.
Let’s break down ConvertKit vs Mailchimp vs Brevo (formerly Sendinblue) vs GetResponse vs Sendy vs MailPoet to see which one emerges as the ultimate email marketing champion. Stay with us and discover which of these heavyweights fits your business best.
Best email marketing platforms of 2023 compared
Without further ado, here’s the lineup of the top email marketing tools we’re going to be comparing today:
You might be wondering why I’ve chosen these six solutions for my review/comparison… “Where’s AWeber? Where’s Constant Contact?” Okay, I hear ya, but my reasoning is this:
Although there are a lot more viable solutions for anyone who wants to start experimenting with email marketing, the six presented here are significantly different from each other in the way they work. They all have a place on the market, and each will cater to a different kind of user. In other words, read on to find out which is the right email marketing tool/solution for your specific business, website, and for your individual preferences.
ConvertKit has made a name for itself as the go-to email marketing software for content creators and bloggers.
With its visual automation workflows and responsive signup forms, it helps creatives monetize their audience with more ease than it would generally be possible with some of the other alternatives on this list.
ConvertKit is targeted at bloggers, YouTubers, vloggers, and digital marketers looking to sell a product or service using email marketing to an audience.
Packed with a lot of features that facilitate this type of direct selling, ConvertKit strips down on designs for its email editor, reducing the learning curve and helping you get started quickly.
They’re also one of the few email marketing solutions with great email delivery rates.
Since we’re comparing ConvertKit vs Mailchimp vs Sendinblue vs GetResponse, let’s go over some key features.
- Accounts have only one list with the option of segmenting the audience based on different factors
All accounts in ConvertKit have only one list that allows you to add tags and segment your audience based on interests, behaviors, or demographics. If you’re in need of multiple email lists in your business, then this is a big disadvantage.
- Has marketing automation that’s completely visual
One of ConvertKit’s strongest points is its visual workflow editor that lets you build a sequence of emails that are triggered by different automation rules, such as signing up for a form or being assigned a tag.
- Doesn’t contain drag-and-drop email builders and has only three prebuilt email layouts
ConvertKit believes that emails with simple layouts outperform those with fancy designs. Hence, their email builders have no drag-and-drop element with only three prebuilt email templates.
- Fully customizable landing pages
ConvertKit comes with beautifully designed landing page templates that you can get started on for free. Coding knowledge isn’t required to design, you have access to 100,000+ stock images, and the landing pages are compatible with all devices.
- Unlimited signup forms with responsive templates
You can create unlimited signup forms that look good on desktop, tablet, and mobile devices. ConvertKit offers the option to create different types of forms targeted at content creators, such as inline forms, pop-up forms, and slide-in forms.
- Has A/B testing feature
With the A/B testing feature in ConvertKit, you can send out two different email subject lines to 30% of your list and the one with the highest open rate will be automatically delivered to your remaining audience.
- Provides basic analytical insights
ConvertKit has a minimal reporting feature that shows you only data about total subscribers, average open rate, average click rate, emails sent, and new subscribers.
- Free: $0 a month. Free for up to 1,000 subscribers.
- Creator: $29 a month.
- Creator Pro: $59 a month.
Mailchimp sits comfortably as one of the pioneers of email marketing software in the world.
Known for its free and cheap plans for startup businesses, the email marketing company provides prebuilt email templates and an intuitive drag-and-drop builder to help small businesses grow their email list and scale as quickly as possible.
While Mailchimp was once regarded as a basic email marketing software that barely scratches the surface, it has since improved with its latest workflow automation and ability to segment lists based on interests and other factors.
- Accounts can have multiple lists and allow for email segmentation
Mailchimp provides the option for creating different email lists and segmenting subscribers by their behaviors or interest and assigning them tags when necessary. Mailchimp also provides audience filters, such as age, and gender, in order to group them properly.
- Mailchimp’s automation has a visual customer journey workflow
With a drag-and-drop workflow editor, Mailchimp maps out customer journeys from start to finish with a set of conditions and automation rules that aligns with audience interests. There’s also a prebuilt workflow aimed at giving you inspiration on how to start.
- Comes with drag-and-drop email builders and 100+ prebuilt email templates
Mailchimp boasts of a drag-and-drop email editor and over 100 prebuilt email layouts for different niches. You can also customize your email template or build them from scratch in under five minutes.
- Offers free unlimited landing pages
Using a custom domain or a newly purchased domain, you can create beautiful landing pages on Mailchimp for free. Not only that, but Mailchimp allows you to create mobile landing pages on its mobile app that you can connect to your payment platforms or social media accounts.
- Free unlimited signup forms
You can create effective signup forms on Mailchimp in the form of pop-up forms or embedded forms on your site. Signup forms are prebuilt and optimized to capture leads on your landing pages.
- Contains A/B testing
With the A/B testing feature, you can test out different subject lines, images, layouts, and sending times, and Mailchimp will deliver your emails to a segment of your audience to see the clear winner.
- Comprehensive analytical report on all data
Mailchimp provides real-time campaign insights on your emails to monitor trends and track performance, with all the data in one place.
- Free: $0 a month. Free for up to 500 contacts. No email automation.
- Essentials: $11 a month. For 50,000 contacts. Includes automated customer journeys and email scheduling.
- Standard: $17 a month. For 100,000 contacts. Complete email automation and prebuilt customer journeys.
- Premium: $299 a month. For unlimited contacts. Includes automated customer journeys, prebuilt journeys, and advanced segmentation.
Brevo (Sendinblue) is an all-encompassing email service provider that offers powerful automation features and a visual email editor at a low cost.
Having started off as a transactional email provider, Brevo (Sendinblue) has grown massively over the years by going over and beyond offering SMS marketing and chats, along with its world-class Customer Relationship Management (CRM) feature.
With an email deliverability rate of 90%, Brevo (Sendinblue) ranks as one of the best email marketing software with high delivery rates.
- Can create folders and lists with the option of segmenting your audience
Brevo (Sendinblue) has the option to create lists and folders to help categorize subscribers for ease of access. You can create several lists and import subscribers to those lists.
- Has a visual marketing automation workflow
One of the strong points of Brevo (Sendinblue) is its powerful marketing automation. You can draw out a workflow and set up rules that’ll be accomplished when certain conditions are met, such as sending an SMS or sending emails.
- Contains a drag-and-drop email builder and an email template library
Brevo (Sendinblue) comes with an easy drag-and-drop email builder that lets you design beautiful and professional emails. You also have access to an email template library or you can choose to design your emails from scratch.
- Offers drag-and-drop landing page builder and free landing page templates
Without requiring knowledge of coding skills, you can whip up custom landing pages that cater to your brand. If you’re having trouble designing from scratch, you can use one of the landing page templates available.
- Drag-and-drop signup form builder
In minutes, you can design your signup form with a convenient drag-and-drop builder. The builder allows you to add colors, texts, and images, and insert different fields to allow you to collect information from subscribers.
- A/B testing feature available
Brevo (Sendinblue) allows you to test out two ideas using specific parameters and automatically choose the idea that performs best. In case you want to know which idea leads to the highest open rates, A/B testing is the way to go.
- Real-time analytical insights
With a data-driven analytics dashboard, Brevo (Sendinblue) lets you analyze how your emails and transactional emails are performing. You can spot problems such as poor deliverability and click performance with the real-time data provided.
- Free: $0 a month. Up to 300 emails a day.
- Lite: $25 a month. Up to 20,000 emails a month.
- Premium: $65 a month. Up to 20,000 emails a month.
- Enterprise: For advanced needs.
GetResponse is an all-in-one email marketing platform that provides helpful features beyond the typical email marketing services like chat functionality, push notifications, conversion funnels, and webinars.
The easy-to-use platform of GetResponse is optimized for salespeople seeking to integrate email marketing features into their websites to make a sale.
GetRepsonse boasts of decent workflow automation and an intelligent drag-and-drop email builder.
- Accounts can have multiple lists with email segmentation
GetResponse allows users to create different lists with the option of importing the email addresses of contacts into each of these lists. You can also segment contacts in these lists based on shopping habits and interests.
- Has a visual automation builder
The marketing automation builder in GetResponse lets you create a unique customer journey for subscribers and you can monitor the tracking of individual customers by assigning tags to them based on an action they took on your website.
- Drag-and-drop email builder with free email templates
With the easy drag-and-drop email builder provided by GetResponse, you can design stunning emails from scratch or use one of the free email templates available. There are tons of stock images and GIFs to increase the engagement rate of your emails.
- Contains a drag-and-drop landing page builder and 100+ free landing page templates
Create unlimited landing pages with the exciting drag-and-drop builder without knowledge of HTML. You can also choose from over 100, free landing page templates. All the templates are mobile-responsive and you can publish the landing pages on your own domain or on the GetResponse domain.
- Free custom signup forms are available
You can create free signup forms to collect leads to grow your email list. There are different kinds of them, such as embedded forms that can be on your website or pop-up forms that suddenly appear on the screen to grab the reader’s attention. These can also be shared online with links.
- Offers A/B testing
GetResponse offers A/B testing of different subject lines to determine the one with the highest open rate automatically.
- Provides actionable analytical data
Analytic reports on GetResponse show email performance and subscriber behavior so you can understand what’s working. You can compare two or more campaigns, analyze open and click-through rates, and track signups.
- Free: $0 a month. Up to 500 contacts.
- Email Marketing: $19 a month. Up to 1,000 contacts.
- Marketing Automation: $59 a month. Up to 1,000 contacts.
- Ecommerce Marketing: $119 a month. Up to 1,000 contacts.
Sendy stands out as a self-hosted email newsletter tool designed for cost-effectiveness and efficiency.
Positioned as a solution for businesses feeling the pinch of escalating email marketing costs, Sendy offers a refreshing alternative among the best email marketing platforms. By leveraging Amazon Simple Email Service (SES), it allows users to send bulk emails without the burden of monthly fees. Instead, you pay only for what you send, making it a particularly attractive option for businesses with fluctuating email volumes.
Sendy’s features are comprehensive. Not only does it promise email campaigns at a fraction of the cost, but it also offers detailed reporting, white-labeled client accounts, autoresponders, list segmentation, and more. The platform emphasizes the importance of targeted email campaigns, with tools to create segments based on various conditions.
In essence, Sendy is not just about cost savings. It’s about providing a robust email marketing solution that gives businesses control, flexibility, and a wealth of features to engage their audience effectively.
- Send newsletters at a fraction of the cost
Sendy offers the ability to send newsletters 100x cheaper via Amazon SES. This means you can send fast multi-threaded emails at only $1 per 10,000 emails (or $0.0001 per email), freeing businesses from the constraints of expensive email campaigns.
- Detailed campaign reports
Sendy provides beautifully formatted reports for every campaign and autoresponder. Users can visualize data such as opens, clicks, bounces, complaints, and even geographical distribution. Additionally, segments of subscribers can be exported from the report for re-targeting purposes.
- White labeled client accounts
For businesses managing multiple products or services, Sendy allows them to organize these into ‘brands’. Businesses can also give their clients access to their own brand, setting prices and even monthly sending limits.
- Advanced autoresponders
Sendy’s autoresponders enable businesses to automate their marketing. Users can set up a series of emails in drip campaigns to automatically follow up with subscribers at specified intervals or send one-off emails on specific dates.
- Comprehensive list and subscriber management
Sendy provides tools to manage and segment lists and subscribers with ease. Features include mass import/delete of subscribers, custom fields, single/double opt-in options, and custom subscribe/unsubscribe confirmation pages.
- Efficient bounce, complaint and unsubscribe handling
Sendy ensures clean lists by automatically handling bounces, complaints, and unsubscribes in real-time post-campaign, eliminating the need for manual cleanups.
- Price: $69 (one-time fee)
Note: This is a one-time payment for the Sendy software, and there are no recurring fees associated with the software itself. However, users will incur costs for sending emails via Amazon SES, which is separate from Sendy’s pricing. The cost for sending emails via Amazon SES is $1 per 10,000 emails.
MailPoet is the best WordPress plugin for anyone who wants to get advanced email marketing features built right into their site.
Designed with the user in mind, MailPoet integrates effortlessly with WordPress, allowing users to craft and send great-looking emails without ever leaving your dashboard. Whether you’re welcoming new subscribers with an automated series or updating them about your latest blog posts, MailPoet ensures that your emails not only reach the inbox but also resonate with the recipients.
With its rich set of features and a commitment to deliverability, MailPoet is the go-to choice for WordPress-powered websites aiming for effective email communication without having to navigate to third-party tools.
- Seamless integration with WordPress
MailPoet is built for WordPress, allowing users to quickly add content and images directly from their media library. No need to rely on third-party services; everything you need is right within your WordPress dashboard. Familiarity with WordPress means you can get started in minutes, and the intuitive interface ensures you craft emails your subscribers eagerly await.
- Automated email campaigns
From the moment a subscriber says hello, MailPoet ensures they’re engaged. Automated onboarding emails boast open rates of 40% and higher. Plus, for active blogs, MailPoet can automatically send updates about new posts, driving traffic back to your site.
- Beautifully designed templates
Crafting visually appealing emails is a breeze with MailPoet. Users can choose from a range of stunning templates, customize them to fit their brand, and ensure their emails stand out in any inbox.
- Diverse integration options
Beyond its core features, MailPoet offers integrations with various popular platforms, ensuring that you can extend its capabilities and automate workflows as per your needs.
Starter: Free. Up to 1,000 subscribers and 5,000 emails per month.
- 500 subscribers: $9 per month (billed annually)
- 1,500 subscribers: $17
- 2,500 subscribers: $26
- 5,000 subscribers: $47
- 10,000 subscribers: $68
Unlimited emails on all tiers.
- 500 subscribers per website: $26 per month (billed annually)
- 1,500 subscribers: $51
- 2,500 subscribers: $77
- 5,000 subscribers: $140
- 10,000 subscribers: $200
Unlimited emails on all tiers.
- 500 subscribers: $7 per month (billed annually)
- 1,500 subscribers: $14
- 2,500 subscribers: $21
- 5,000 subscribers: $38
- 10,000 subscribers: $54
This plan offers all the features of Business without the MailPoet sending service.
Choosing the right email marketing tool is crucial for your business’s success. After diving deep into the features, benefits, and pricing of ConvertKit, Mailchimp, Brevo (formerly Sendinblue), GetResponse, Sendy, and MailPoet, here are some key takeaways:
- Diverse options for different needs: Each tool offers unique features catering to different business needs. Whether you’re a blogger, a large-scale business, or just starting out, there’s a tool on this list for you.
- Cost-effectiveness: Sendy stands out for its one-time fee and cost-effective email sending via Amazon SES. This can be a game-changer for businesses watching their budget.
- Integration and ease of use: MailPoet shines for WordPress users, offering seamless integration and the ability to manage email campaigns directly from the dashboard.
- Advanced features: Tools like Brevo (Sendinblue) and GetResponse go beyond basic email marketing, offering features like SMS marketing, chat functionality, and more.
Advice for choosing the right email marketing tool
- For bloggers and content creators: ConvertKit might be your best bet with its focus on content creators.
- For cost-conscious businesses: Sendy offers a unique pricing model that can save you a lot in the long run.
- For WordPress users: MailPoet integrates directly with WordPress, making it super convenient.
- For all-round features: Brevo (formerly Sendinblue) and GetResponse offer a range of features beyond just email marketing.
Remember, the best tool for you depends on your specific needs, budget, and preferences. Consider what’s most important for your business and choose accordingly. And always keep an eye out for new features and updates, as these platforms are constantly evolving.
So that’s me. But what do you think? Have you found the right tool for you and your business on this list? Is it ConvertKit, Mailchimp, Brevo (formerly Sendinblue), GetResponse, Sendy, or MailPoet? Feel free to let me know if there’s anything I missed.