Lame Marketing Attempts, How to Design an Uber-Lame “As Seen On” Block

“As Seen On” blocks, the good ones, work quite well in terms of building credibility on all kinds of sales pages.

The basic idea is to show a number of graphic elements conveying the message that your business/product is highly credible and trustworthy. The easiest way of achieving this is by displaying logotypes of other credible institutions that have already featured your business/product.

Here’re two examples of NON-lame, good “as seen on” blocks.

As you can see there’s a combination of well-known media outlets, newspapers and TV stations. And that’s fine. The message their sending is this: “Hey! Look at me. I’ve been featured in many credible places, therefore you can trust me with your money.”

Now check out some of the LAME ones.

“As seen on Google” – this one made me laugh the most. Come on. Have mercy.

So here’s a quick tutorial for everyone who wants to create an uber-lame “as seen on” block

1. Make a list of all the obvious places where your business/product can be found in.

You can start with these: Google, msn, Yahoo!, bing, YouTube, Facebook, Twitter, AOL, wordpress.com, blogger.com, tumblr, blog.com, squidoo, hubpages, vimeo, flickr, posterous.

2. Get the logotypes of all the sites from the list.

3. Create a fancy “as seen on” badge.

4. Combine it all together and place it in the header of your page.

5. Be uber-lame.

Fin.

Do you have other examples of such “as seen on” blocks? Please share and I will update this post with your screen captures.