“As Seen On” blocks, the good ones, work quite well in terms of building credibility on all kinds of sales pages.
The basic idea is to show a number of graphic elements conveying the message that your business/product is highly credible and trustworthy. The easiest way of achieving this is by displaying logotypes of other credible institutions that have already featured your business/product.
Here’re two examples of NON-lame, good “as seen on” blocks.
As you can see there’s a combination of well-known media outlets, newspapers and TV stations. And that’s fine. The message their sending is this: “Hey! Look at me. I’ve been featured in many credible places, therefore you can trust me with your money.”
Now check out some of the LAME ones.
“As seen on Google” – this one made me laugh the most. Come on. Have mercy.
So here’s a quick tutorial for everyone who wants to create an uber-lame “as seen on” block
1. Make a list of all the obvious places where your business/product can be found in.
You can start with these: Google, msn, Yahoo!, bing, YouTube, Facebook, Twitter, AOL, wordpress.com, blogger.com, tumblr, blog.com, squidoo, hubpages, vimeo, flickr, posterous.
2. Get the logotypes of all the sites from the list.
3. Create a fancy “as seen on” badge.
4. Combine it all together and place it in the header of your page.
5. Be uber-lame.
Do you have other examples of such “as seen on” blocks? Please share and I will update this post with your screen captures.