I've always been fascinated with WordPress themes for some reason, and particularly WordPress business themes. Probably because they allow us to change virtually everything about our sites in just seconds, via a simple "activate" button under a new theme.
It's funny how easy it is to mess up something that you've been building for months or even years. Although maybe funny is not the word I'm looking for... Peculiar - that's the one! Anyway, today it's all about taking a broader look at our businesses and our personal behavior as online entrepreneurs. All this so we don't have to witness our efforts go down the drain one day.
The trick with online business is that it's not the most intuitive line of career out there. If you want to be successful, you have to understand the main pillars and take some action to put them in place.
Landing page is a page that your visitors see after clicking on a specific link on another site. The purpose of a landing page is to convince the visitor to take a specific kind of action. Usually, it's to buy something or to subscribe to your mailing list.
For some websites, big redesigns tend to turn into major events in the online community. For instance, every time YouTube rolled out an update, there were tons of people commenting it, expressing their opinions, and being ultra-interested in the whole thing in general. But what about small online businesses?
In other words: what to use if you're an online business owner who wants to get the best online marketing tools and techniques. This post is a kind of a resource pack. However, I didn't want to turn it into a meaningless link list containing multiple alternatives to one task. Instead, I focused on providing just one tool for each individual part of online business related work.