I’m sure you’ve heard something about keywords and doing keyword research if you are a website owner (or you’re planning to launch one soon). To be frank, not doing any keyword research prior to launching a site is a sure-fire way to failure.
Well, OK, I know that you can take your chances at getting really viral and becoming popular without any groundwork, but what are the odds?
Being aware of the keywords your site ranks for, understanding the basic concept of keywords and performing keyword research is what separates the good (websites owners) from the bad and the ugly.
The whole field of keywords and keyword research is a large one. It cannot be explained within a single post, so in today’s edition of the regret series I’m only going to point out some basic aspects and ideas behind it. Without further ado, what follows is a set of 6 great blog posts from the past month (September 2011) which I regret I didn’t come up with myself.
Today’s theme: Keywords
The Secret of Using Keywords to Boost Search Engine Ranking by Salman Saeed
Getting familiar with the basic stuff is where everything starts. This short post by Salman explains just that. Tune in to learn why you have to understand keywords and what the basic techniques of using them (and, also, overusing them) are.
How to write Keywords Rich Articles by Alicia
Depending on the phrases you’ve chosen getting a high rank can be a long process, or … you can get to #1 very quickly. Either way it all starts with writing a keyword-rich article/post. Find out what the basic principles are and what tools you should use.
5 Handy Ways to Use the Google Keyword Tool by Mitz Pantic
Speaking of tools, there’s one that’s been on the top for many years now – Google Keyword Tool. In this article, Mitz presents some clever applications of this tool. Plus, there’s a video on how to improve the SEO of an existing post/article.
Do you need more keyword research tools? Or maybe you need to conduct a research in some specific environment (e.g. mobile), or for some specific content type (like videos, images, social media activity, etc.)? Check this post out to get familiar with five great tools.
6 Keyword Research Mistakes You Might be Making by James Agate
Keyword research seems like a straightforward task, and, in essence, it is. But only once you have some knowledge and a lot of experience. The truth is there are many mistakes you can make while searching for your perfect keyword. This post presents some of the popular ones.
Finally, there’s one more strategy I want to share – targeting an “ubercompetitive” keyword. When you’re doing your research, inevitably, some phrases will seem very attractive to target (despite their high competition). Read this post to learn how you can go about using such phrases as part of your strategy.