Dangerous SEO – How Not To Fall Victim

And we’re back to SEO again… sorry about this. But it just so happens that I’ve been browsing some of the guest posts I had the privilege to publish in the recent months and I’ve decided to share three of them with you. As you’d have guessed it, they are about SEO. To be more particular, it’s about how easy it is to screw up your site.

I’m sure you can see why this is highly relevant to running an online business. Quite frankly, if you mess up your reputation with Google, then you have very limited possibilities when it comes to promotion on the web. I mean, there’s still paid advertising, social media and direct visits from guest posts, but for most businesses, the loss of Google rankings still equals a huge knockout blow.

seo-posts

If You Were Interested in The Essentials of Online Business, Where Should You Go?

EssentialsHonestly, if I were to start all over again with online business, apart from the fact that I would be seriously scared due to all the things I’d have to get familiar with in a short span of time, I’d also need a clear and understandable starting point.

And when I’m talking about starting an online business journey, I don’t simply mean launching yet another business. What I actually mean is building everything from the ground up, including your knowledge, expertise, learning the essential skills, getting familiar with the tools, having the right mindset, creating a business launch blueprint and so on. In a word, lots of things to do.

What if I Took the COMPLETE How-To on Building a New Online Business Site and Published It IN ONE PLACE?

tabletWell, actually, I just did.

This concept of structured resource pages is really taking off here at newInternetOrder so I’ve decided to keep up the paste and publish another page today. This time, as you can see in the headline, it’s about building and launching a new online business site.

First or all, it focuses on the technical side of things. So no niche research, no keyword research, no advertising, no partnership building or anything like it. Just straightforward technical how-to for everyone who wants to launch a new site quickly, and then use it as a base of a new online business.

Here’s the link to the page:

The 6 Pillars of Online Business

pillars-sBig sounding headline, isn’t it? Actually, I’m using it to convey the gravity of the topic, and emphasize that running an online business requires you to put some groundwork in place, hence the pillars.

Of course, this is just my take on the matter, and you’ll surely find other entrepreneurs and bloggers who will present a completely different approach. However, if you want to find a good starting point for your online business, I believe this is it.

The trick with online business is that it’s not the most intuitive line of career out there.

I mean, if you want to open a traditional brick-and-mortar café, for example, then even though the venture will still be challenging, you kind of know what you need to take care of in order to succeed … things like: good location, nice interior design, good deals with suppliers, professional team of employees, education and training programs for employees, advertising, good and unique offer, attractive prices, and so on. Listing all these things isn’t that difficult. But what about online business? Well, online business has its own pillars…

Does Social Media Work for Online Business?

social-mediaWhere by “work” I actually mean work as a promotional tool/environment.

So, does it?

It most certainly does for the big guys. Amazon, Samsung, Best Buy, Starbucks, and such. They are all mighty popular on social media and use this advantage for promotion every day.

Also, some slightly smaller brands (leaders in their areas, but not mainstream yet) are killing it with social media too. Brands such as: Airbnb, Dropbox, MailChimp, Zynga…

However, what about the small guys? What about us – people who have their solo-businesses and are thinking about integrating social media as part of their promotional arsenal?