[Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

spam-words

There’s much information online on starting an email list and then growing it as one of the main parts of your online business.

This isn’t one of those articles.

The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders.

People won’t even see them in their inboxes.

“So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!”

Well, yeah.

Unfortunately, that’s exactly the case.

MailChimp actually reports that on average, 10-20 percent of email gets killed off by spam filters.

And this concerns legitimate businesses, not spammers. Heck, if you’re a genuine spammer then the numbers are probably more like 95 percent, but I digress.

So why after learning all those great list-growing-techniques we still end up defeated by a script that calls itself the spam filter?

The answer:

You’re using the wrong words

There are two sides to writing proper email copy:

  1. Writing copy that converts and convinces your people to take action on what you’re saying. This is something guys like Derek Halpern and Neil Patel will teach you.
  2. Writing copy that doesn’t get flagged as spam by an automated piece of software – a spam filter. This is what I will be talking about here.

We can argue which of these aspects email copywriting is more important, but frankly you can’t have one without the other.

That being said, if your copy doesn’t check out with spam filters then the fact how good it is conversion-wise won’t even matter.

Let’s try to understand how spam filters work and how we can defeat them.

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[Real-Talk] 19 Things You Need to Do if You Want to Be Successful

19-wide

I don’t usually repost stuff.

Actually, I never repost stuff.

But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys.

The article’s so true.

It’s so accurate.

It’s so relevant to anyone who’s doing anything that can be considered “business.”

It’s so spot-on if you’re facing any kind of challenge right now.

It’s exactly the kick we need to keep us going and help us achieve great things in our lives.

That being said, the original presentation of the article did suck a bit – guess nothing’s perfect. So if I’m going to repost anything, I want to step the game up a bit and give it some top-notch presentation!

Honest note. If there’s anything you can read this week that’s going to have a significant impact in your life, it’s this.

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Here’s a Handy Roadmap for Anyone Scared of WordPress

scared-of-wordpress

Let’s not fool ourselves here … WordPress is a complicated thing.

And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed.

Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with it.

So what I want to show you today is a slightly different approach to WordPress.

Instead of being all technical, I will focus just on the part that an actual online business owner would care about.

My guess is that you don’t care that much about code, or streamlined processes, or CSS, or HTML5, or any of that stuff.

What you do care about, however, is how you can use WordPress to make running your website as easy and straightforward as possible, so you can focus on what’s really important – your actual business goals.

So this resource is a type of roadmap. You can go from station to station and take care of all the steps one by one. Also, if you have something already figured out then you can skip a given station and move on to the next one.

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Have You Seen the Manifesto? And Why Online Business Advice for Normal People Is So Scarce on the Web

Something got me thinking the other day.

The thing is, have you noticed how difficult it is to find simple and short advice on the web these days?

I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world. [Continue Reading]

Which Is the Best To-Do List Manager / Task Manager? Top 5 Tools Compared

To-Do List Tools

Remember The Milk (RTM) // Trello // Asana // Any.do // Evernote.

Since I’m really serious about following the main idea for this site – which is making normal people’s lives easier by providing structured and actually useful info – I’m starting with something that’s an important part of every internet person’s existence.

The fact is that if you’re doing any sort of business on the web then you have tens of projects to deal with, tens of tasks, tens of people to contact, and tens of goals to achieve…and probably other tens of things as well.

A productivity tool does come handy. That’s for sure. But which one to use? This is the question we’ll answer today.

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