So…social media. The holy grail of online business promotion, it seems. Quite frankly, if you’ve ever been pitched by a PR agency of any kind via a generic email then you’ve noticed that they generally try to sell you on two things. Usually goes something like this:
(1) We will help you to grow your traffic and exposure by applying top-notch SEO techniques that Google loves.
(2) We will include cutting-edge social media promotion to get you hundreds of engaged followers itching to buy your products and use your services.
Although the SEO part is well-known to be a huge factor in any online business’ lifespan, there’s not that much info regarding the actual effectiveness of social media. At least for the average (online) business. [Continue Reading]