There’s much information online on starting an email list and then growing it as one of the main parts of your online business.
This isn’t one of those articles.
The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders.
People won’t even see them in their inboxes.
“So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!”
Unfortunately, that’s exactly the case.
MailChimp actually reports that on average, 10-20 percent of email gets killed off by spam filters.
And this concerns legitimate businesses, not spammers. Heck, if you’re a genuine spammer then the numbers are probably more like 95 percent, but I digress.
So why after learning all those great list-growing-techniques we still end up defeated by a script that calls itself the spam filter?
You’re using the wrong words
There are two sides to writing proper email copy:
- Writing copy that converts and convinces your people to take action on what you’re saying. This is something guys like Derek Halpern and Neil Patel will teach you.
- Writing copy that doesn’t get flagged as spam by an automated piece of software – a spam filter. This is what I will be talking about here.
We can argue which of these aspects email copywriting is more important, but frankly you can’t have one without the other.
That being said, if your copy doesn’t check out with spam filters then the fact how good it is conversion-wise won’t even matter.
Let’s try to understand how spam filters work and how we can defeat them.
Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web
Something got me thinking the other day.
The thing is, have you noticed how difficult it is to find simple and short advice on the web these days?
I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world. [Continue Reading]
If that’s the question on your mind, you’re in the right place.
On a personal note, I didn’t really mention this until now, but one day, I too got banned from AdWords.
As a matter of fact, I can even do you one better. I got banned from AdWords twice! [Continue Reading]
I mean, there are sites like Moz.com, Search Engine Journal and so on. But as it turns out, they are more about the in-the-trenches practices and advice for people who are already deep into SEO.
But what if you’re just starting out? There surely has to be something for the beginner on a site like Moz, right? Well, not really.
Here’s why. Granted, Moz has their beginner’s guide to SEO (link), but that thing is 10 friggin’ chapters. Again, 10 chapters. In total, that’s probably in the 30,000+ word range. And 30,000 words is a mid-sized book.
What’s wrong with it? Let me quote the classic:
Ain’t nobody got time fo’ dat!