"But why should I?"
There're at least 4 main benefits.

Posts Tagged ‘Online Business

“Features Tell, Benefits Sell” – A Marketing Guru Would Say, But Do They?

Categories: Business & Marketing Written by Karol K.
Tags: , ,

Here’s the main problem with benefits: they sound hyper-pitchy.

But is pitchy bad? Not necessarily. If my only option to make money was to use pitchy messages then hell … no problem.

However, even though the language of benefits works great for many marketers selling products online, it’s still not perfect for everything.

Some products are just too basic, recognizable, and easy-to-grasp, which means that they don’t need much marketing speech. I mean, what benefit would you mention while trying to sell a standard t-shirt? If the t-shirt is nicely designed then it’s the best marketing message in itself, right?

Continue reading...


Online Entrepreneur’s Guide to Web Design

Categories: Business & Marketing, Web Design & Dev Written by Karol K.
Tags: , ,

guideIf you have an online business, or you’re planning to launch one, chances are that at some point you will be searching for a web designer to redesign your current site or create something completely new.

A different path to choose is to buy a premium, out-of-the-box website template.

Either way, no matter which path you choose you still want your website to be well designed and to represent what your business is about.

However, how do you tell what is good web design and what isn’t? Is a website good just because you like it visually? Is everything that looks good suitable for your business? Or maybe we’re not even scratching the surface…?

Unfortunately, we’re not.

Continue reading...


Online Business Models Explained: Subscriptions and Membership Programs

Categories: Business & Marketing Written by Karol K.
Tags: ,

online business models subscriptions

This series is slowly coming to its final episode, however this isn’t the one yet.

So far we’ve been talking about things like: services and consulting, products, affiliate income, and advertising. These are all valid online business models. Today let’s focus on something that is not that obvious, but has been fairly popular lately nevertheless – subscriptions and membership programs.

What a membership program is

A membership program is commonly known as a premium area to which you can gain access by paying an ongoing fee of any kind (monthly or yearly). The premium area can contain almost anything … software, text content, and any kind of digital products.

Continue reading...


Where to Get Backlinks to Your Site – Part 7 – Blog Comments and Forums

Categories: Business & Marketing Written by Karol K.
Tags: ,

So far in this series we’ve talked about many different ways of getting backlinks to your site … the backbone of SEO. Depending on your personal preferences and your backend you can end up using some of them more than the others, and that’s okay.

The task for you is to always select the ones that give the best results with the least amount of work (a classic 80/20 case). And in order for you to be able to do this you have to be aware of as many link building techniques as possible. That’s why I’m publishing this series.

Just to recap, as we are slowly approaching the end of the series, so far we’ve discussed:

Today we’re taking on one of the most obvious sources of links possible – blog comments and forum posts.

Continue reading...


Are You Doing the High Leverage Activities in Your Online Business?

Categories: Business & Marketing Written by Karol K.
Tags: ,

This may be a shock for some people, but the fact is that not everything you do matters.

I’m sorry to be the one to break it, but that’s just the way it is…

We all like to be busy, well, maybe “like” is not the best word, but we surely feel like we “need” to be busy. Doing different stuff, answering emails, looking at stats, tweaking this and updating that.

Has it ever occurred to you that most of this stuff simply doesn’t matter? That you could stop doing it and nothing would change (when we’re talking your online business)?

Continue reading...


Email Updates + Free Gifts

Subscribe to my email updates by entering your name and email below, and get free instant access to 3 special gifts:

"Create Irresistible Blog Posts in Just 6 Steps" (eBook),

"192 Unique & Creative Niche Ideas for Your Own Online Business" (eBook),

"A/B Split Test Significance Checker" (web app).

   
 

Sponsors

  
  
  

Resources

My Guest Appearances

Check out my guest appearances on other blogs:

Karol's Guest Appearances

   

Follow Karol K. on Twitter

29 Wordpress Terms Explained – Handy Wordpress Glossary

Free A/B Split Test Significance Checker

Find out whether or not your A/B split test results are statistically significant.

Download my free, easy to use tool:

Statistical Significance Checker
   


(Find out more about the benefits of using it.)

Free Gifts for Email Subscribers

   


Web 2.0 Blogs - BlogCatalog Blog Directory

Feedage Grade A rated