[Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

spam-words

There’s much information online on starting an email list and then growing it as one of the main parts of your online business.

This isn’t one of those articles.

The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders.

People won’t even see them in their inboxes.

“So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!”

Well, yeah.

Unfortunately, that’s exactly the case.

MailChimp actually reports that on average, 10-20 percent of email gets killed off by spam filters.

And this concerns legitimate businesses, not spammers. Heck, if you’re a genuine spammer then the numbers are probably more like 95 percent, but I digress.

So why after learning all those great list-growing-techniques we still end up defeated by a script that calls itself the spam filter?

The answer:

You’re using the wrong words

There are two sides to writing proper email copy:

  1. Writing copy that converts and convinces your people to take action on what you’re saying. This is something guys like Derek Halpern and Neil Patel will teach you.
  2. Writing copy that doesn’t get flagged as spam by an automated piece of software – a spam filter. This is what I will be talking about here.

We can argue which of these aspects email copywriting is more important, but frankly you can’t have one without the other.

That being said, if your copy doesn’t check out with spam filters then the fact how good it is conversion-wise won’t even matter.

Let’s try to understand how spam filters work and how we can defeat them.

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Here’s a Handy Roadmap for Anyone Scared of WordPress

scared-of-wordpress

Let’s not fool ourselves here … WordPress is a complicated thing.

And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed.

Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with it.

So what I want to show you today is a slightly different approach to WordPress.

Instead of being all technical, I will focus just on the part that an actual online business owner would care about.

My guess is that you don’t care that much about code, or streamlined processes, or CSS, or HTML5, or any of that stuff.

What you do care about, however, is how you can use WordPress to make running your website as easy and straightforward as possible, so you can focus on what’s really important – your actual business goals.

So this resource is a type of roadmap. You can go from station to station and take care of all the steps one by one. Also, if you have something already figured out then you can skip a given station and move on to the next one.

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Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web

Something got me thinking the other day.

The thing is, have you noticed how difficult it is to find simple and short advice on the web these days?

I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world. [Continue Reading]

7 Quite Deadly Indicators That Your Online Business Website Is In Bad Shape

deadly-indicators

One beautiful day, I sent out an article to be published on a given website. I got a no. A fairly common thing. Not all posts find their home at first try, so I just decided to broaden my research and look for other sites that could be a good host for that article.

I found one and submitted it.

How surprised I was when the editor got back to me and told me that the article didn’t pass Copyscape (the plagiarism checker). What it basically meant was that someone else had previously published the article.

After connecting the dots quickly, I found that the article was indeed published by the first person I sent it to. They published it on a different site, with no attribution.

Contacting them didn’t produce much of an effect. So I’ve decided to give it a rest and share the article with you here instead. Fighting those kinds of people is never a productive habit. If you can afford it, leave such things behind you and move on with your projects (a general advice).

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Hey You! You’ve Lost Control in Your Business. Here’s Why, and What to Do About It

control

So you’ve been working on your online business, testing different things, playing with new methods…overall, just trying to make things go a little better.

Inevitably, however, comes the day when you will start having doubts.

 

Don’t deny it.

YES, YOU WILL EXPERIENCE THIS.

It happens to everyone.
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