I've been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I'm happy to finally share it with you today.
If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? There are probably very few things that are worse for your social proof than showing such numbers.
I decided to follow up on the topic of spam and point out some specific types of unwanted email that we're attacked with on a daily (again, that's daily) basis. I'm publishing this list as a kind of a strange resource just to keep us on our toes when going through our inboxes.
So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.
Email marketing is a fairly well-known promotion practice in the modern world. Where by the modern world, I actually mean the online world. In fact, many people tend to see it as the holy grail of any form of online promotion. I'm sure you've heard the term "the money is in the list" once or twice...
The trick with online business is that it's not the most intuitive line of career out there. If you want to be successful, you have to understand the main pillars and take some action to put them in place.
Landing page is a page that your visitors see after clicking on a specific link on another site. The purpose of a landing page is to convince the visitor to take a specific kind of action. Usually, it's to buy something or to subscribe to your mailing list.
Ah yes, the new year is almost here and this means time for some new year's resolutions. Besides some obvious stuff like losing weight and spending more time with your kids I want to interest you with some online business related resolutions.
Here's the core of the problem. Too many businesses (online and offline) tend to focus only on getting new customers and forget about taking care of the existing ones. For instance, have you ever seen a TV ad of a mobile network in which they're announcing that everyone who signs up for their services will receive a new iPhone for $10 (or something similar)?