A while ago, I received an email from a man by the name of Aldo Baker. He was promoting an infographic titled “The Modern Marketer: Part Artist, Part Scientist” and asking me whether I’d be willing to share it with you through my site.
Although 99% of such email gets an automatic “no” or, more often, no answer at all, this one got me thinking. Is online business art or science? Or maybe, a little bit of both?
First of all, let me give credit where credit’s due; here’s the infographic that Aldo wanted me to share (so mission accomplished, Aldo):
Big sounding headline, isn’t it? Actually, I’m using it to convey the gravity of the topic, and emphasize that running an online business requires you to put some groundwork in place, hence the pillars.
First of all, I should probably explain why I’m publishing a post talking in detail about some aspect of WordPress as a publishing platform. It’s because landing pages are often one of the main marketing tools for many online businesses, and since WordPress is the most popular website management platform then it all kind of works together…
Where by “work” I actually mean work as a promotional tool/environment.
Hi there! I'm Karol. I was never good at elevator pitches so let me just tell you like it is: I make a living by using my blogs as business tools (directly and indirectly). Over the last couple of years, I had the privilege to work with some great people and publish my articles on sites like: About.com, ProBlogger, Freelance Switch, Quick Sprout, Lifehack and many others.
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