3300+ Words Worth of Non-Obvious Marketing Tactics That Work

Marketing Tactics That Work
Shhh! …

What follows is something you surely haven’t heard before! In order to truly grow your business you need to:

Step #1
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[Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

If you have a website, which you do, then you obviously need some social media share buttons.

But what if the buttons you currently use display all zeros? Like this:

0 shares

There are probably very few things that are worse for your social proof than showing such numbers.

I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead:

a lot of shares

In fact, let’s just tell it like it is:

 

For new and up-and-coming sites, showing counters on social media buttons is negative social proof. [Continue Reading]

10 Types of Spam to Be Aware of When Browsing Your Inbox

Just a week ago or so, I published an article on whether or not sending spam works for grey-area entrepreneurs. Just in case you missed it and you don’t feel like reading it right now, let me just say that in conclusion, spam works and brings serious profits.

Anyway, I decided to follow up on the topic and point out some specific types of spam we’re attacked with on a daily (again, that’s daily) basis. I’m publishing this list as a kind of a strange resource just to keep us on our toes when going through our inboxes.

Types-of-Spam

Now, the list has a particular order. I start off by pointing out the types of spam that have the best chance of tricking us, and then move on to some of the more obvious ones. [Continue Reading]

Does Sending Mass Emails (Spam) Work for Grey-Area Online Entrepreneurs?

So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while.

It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself:

best-spam

 [Continue Reading]

Is Email Marketing Just a Bunch of Hype? Email Marketing Stats 2013 Reveal the Truth

email-marketing-statsEmail marketing is a fairly well-known promotion practice in the modern world. Where by the modern world, I actually mean the online world. In fact, many people tend to see it as the holy grail of any form of online promotion. I’m sure you’ve heard the term “the money is in the list” once or twice…

But setting all the hype aside, what actual promotional power is still left in email marketing in 2013? Well, since I couldn’t answer this question myself without doing a massive amount of guessing work, I’ve decided to do some research and find the latest stats published on the topic (email marketing stats 2013; sources at the bottom of the post). This post gathers the things I came across.

People are still pretty protective

This is the first quite interesting fact on the list. Even though people prefer email promotion over other online channels, they are still quite click-happy with the “spam” button in their email software (like Gmail).

To be exact, ExactTarget says this: [Continue Reading]