We all want to grow our online businesses or take them to the next level, as some people like to call it. But sometimes it’s easy to get caught up in the process and start doing things that do more harm than good (at least in the long run).
First of all, I should probably explain one thing. The issues listed here are not bad practices per se. The only problem is that it’s really really easy to overdo them and end up with the opposite effect than we were hoping for. Onwards then!
If you’ve been interested in making money online for any amount of time then you’ve probably seen one of those sales videos where the narrating voice tells you to shut down all distractions so you can “receive the most value” when watching the video.
The instruction usually tells you to shut down Facebook, Skype, Twitter, close your other browser tabs, and even (believe it or not) turn off your phone and lock the door of the room you’re in right now.
… And it’s all so you can “receive more value” … yeah, right.
It’s actually a marketing technique I like to call the Douchebag Ninja.
First of all, I should probably explain why I’m publishing a post talking in detail about some aspect of WordPress as a publishing platform. It’s because landing pages are often one of the main marketing tools for many online businesses, and since WordPress is the most popular website management platform then it all kind of works together…
The keyword there being “kind of.” That’s because landing pages are not a native functionality in WordPress and you have to do a little digging around in order to enable them for your blog business.
By the way, if you take a look in the archives here, you’ll find a post about custom WordPress archive pages, where I offer my archives template (the exact one I’m using on this blog). Don’t forget to check it out.
Some time ago, I published a guest post on Six Revisions about good landing page design. If you’re not interested in the design part then just check out the first couple of paragraphs of the article, where I explain the purpose and construction of a standard landing page.
Where by “work” I actually mean work as a promotional tool/environment.
So, does it?
It most certainly does for the big guys. Amazon, Samsung, Best Buy, Starbucks, and such. They are all mighty popular on social media and use this advantage for promotion every day.
Also, some slightly smaller brands (leaders in their areas, but not mainstream yet) are killing it with social media too. Brands such as: Airbnb, Dropbox, MailChimp, Zynga…
However, what about the small guys? What about us – people who have their solo-businesses and are thinking about integrating social media as part of their promotional arsenal?
When Google+ was first introduced to the public, there have been people who dismissed it as just another social media site that would not be able to match Facebook or Twitter. Indeed, Google+ has fewer users than the other social media sites at present.
However, statistics show that the growth of Google+ users is on a steep rise. Business owners, professionals, and professional SEO services in particular have accounts in Google+. This is because they know how useful Google+ can be in establishing contacts, asserting an online presence, establishing one’s authority in his niche, and, in an SEO’s point of view, optimizing websites.
The following are some tips on how you can maximize Google+ for SEO purposes.
Make a stellar profile page of yourself. Google+ gives search engines a wider access to its users’ pages, so your profile page will also be indexed and possibly even be shown on the SERPs if the users look for your name or the name of your company.
Hi there! I'm Karol. I was never good at elevator pitches so let me just tell you like it is: I make a living by using my blogs as business tools (directly and indirectly). Over the last couple of years, I had the privilege to work with some great people and publish my articles on sites like: About.com, ProBlogger, Freelance Switch, Quick Sprout, Lifehack and many others.Copyright © 2013 some rights reserved · privacy · terms · brewed in Poland 
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