But what if the buttons you currently use display all zeros? Like this:
There are probably very few things that are worse for your social proof than showing such numbers.
I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead:
In fact, let’s just tell it like it is:
For new and up-and-coming sites, showing counters on social media buttons is negative social proof. [Read more…]