If you've been following the site for a while, you know that I've been a MailChimp user since ... well, since the very beginning of my online adventure. Over time, though, things have started to get difficult. I mean, MailChimp is still cool and all, but sending my emails for free has become rather troublesome. Here's the entire story.
I've been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I'm happy to finally share it with you today.
I decided to follow up on the topic of spam and point out some specific types of unwanted email that we're attacked with on a daily (again, that's daily) basis. I'm publishing this list as a kind of a strange resource just to keep us on our toes when going through our inboxes.
Yes, today we're all over online snake oil salesman! Maybe you've noticed that I quite enjoy writing posts on the dark side of online business, or more precisely, the dark side of online business education. In other words, I love to stumble upon some hip new douchebag marketer techniques, also known as online snake oil salesmen (in memory of their idols from back in the day in the wild west).
So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.
Email marketing is a fairly well-known promotion practice in the modern world. Where by the modern world, I actually mean the online world. In fact, many people tend to see it as the holy grail of any form of online promotion. I'm sure you've heard the term "the money is in the list" once or twice...
Here's a question for today: Are you in a situation where you're waiting for an audience that isn't there? Or providing a product that's simply not attractive to an existing audience? And even if that's the case, how do you find out?
In other words: what to use if you're an online business owner who wants to get the best online marketing tools and techniques. This post is a kind of a resource pack. However, I didn't want to turn it into a meaningless link list containing multiple alternatives to one task. Instead, I focused on providing just one tool for each individual part of online business related work.