In other words: what to use if you're an online business owner who wants to get the best online marketing tools and techniques. This post is a kind of a resource pack. However, I didn't want to turn it into a meaningless link list containing multiple alternatives to one task. Instead, I focused on providing just one tool for each individual part of online business related work.
Inception Marketing - the ultimate douchebag marketer business model, also known as product-less marketing - a situation where your marketing itself becomes the product.
Here's the core of the problem. Too many businesses (online and offline) tend to focus only on getting new customers and forget about taking care of the existing ones. For instance, have you ever seen a TV ad of a mobile network in which they're announcing that everyone who signs up for their services will receive a new iPhone for $10 (or something similar)?