SEO is like the must-do thing among experienced webmasters and website (online business) owners. However, beginners are sometimes not that convinced as to the general idea of SEO and benefits it can bring to any given site.
SEO seems like a difficult and mysterious thing to do. Well, let’s face it … you basically do some strange optimizations to your site, build some links all over the internet, and then your site mysteriously pops up to the top rankings in Google, right?
First of all, not exactly like that. Secondly, SEO can bring a lot more than just some recognition for being #1.
So here’s my list of 7 reasons why your site absolutely needs SEO.
(By the way, don’t forget to visit my SEO glossary.)
1. Rank, traffic, branding
Let’s start with the obvious stuff. The main reason for doing SEO is to get to top rankings in Google. Once you’re there (if it’s for the right keywords) you can hope for new streams of visitors coming to your site every day.
Now the traffic is just raw numbers. There’s no telling if it’s going to turn to be profitable for you or not. So it’s on you to find buyer keywords – ones that people actually use when they’re shopping.
In the end, in the proper scenario, where your keyword research was well thought through, SEO can give you a nice stream of visitors and quite possibly some sales along the way.
SEO is also great for branding. If you’re on the top spots in Google for your niche keywords then your online business should quickly get recognized by other business people and by random visitors as well. Having a good spot on Google is among the first steps to becoming authority in your niche.
2. Better content for readers
This isn’t a benefit website owners notice right away, but once you learn SEO, you also learn how to produce better content for your readers, as a byproduct.
Here’s why. SEO is all about creating content that’s focused around a single idea (defined by a keyword). When you write with SEO in mind, you know that you need to mention the keyword a couple of times, which means that you need to remain on topic throughout the entire article.
This is simply something your readers will notice and appreciate.
However, be careful not to overdo this. Stuffing your articles with keywords is not the point here.
3. Better skill at writing focused content
This somewhat connects to the previous reason on this list, but it’s not entirely the same thing. The point here is to learn along the way, and to be able to produce quality content quicker.
Chances are that you will find it quite difficult to write something both SEO-optimized and reader-friendly on your first time around. But with time, you will develop this skill and you’ll be able to write a great piece with much less effort.
This will also allow you to write more content every day, which will improve your skills and SEO even further … and so on and so forth.
4. Better structured website
One of the main on-page factors of SEO is the inner structure of your site. In order to get a good score on this level you simply need to have a quality website management platform running in the background.
The difference between a quality, well-structured site, and a standard, low-quality implementation is the same as with a new car and an old beat-down car. You can get to the supermarket in both, but the experience is not quite the same.
What also matters is how fast your site loads. The lower your loading times are, the better rank you’ll have (and the more user-friendly your site will be).
5. Targeted lead generation and customer acquisition
The fact that you’re doing some dedicated SEO work focusing on some specific keywords is not just for the heck of it. Your keywords are specific (niche) and so is your audience.
If you manage to attract a highly targeted group of visitors then it will be easier to monetize such traffic through various offers and products.
General audiences are always less responsive to all marketing messages. The more niche your audience is, the better results you’ll have. Both in terms of lead generation and actually selling stuff.
6. More business opportunities
This connects with the previous point tightly. Apart from targeted audiences, your site will also attract targeted opportunities on other levels, like partnerships, possible joint ventures or advertising opportunities.
Your prospective business partners are well aware of your niche audience, and this is a group they want to market to as well.
Depending on whether your niche consists of primarily buyers or not, you might be able to close some nice deals this way.
7. It won’t stop working overnight
The best thing about SEO is that it won’t simply stop working just like that, overnight. I know that there’s a lot of discussion going on right now about Pandas and Penguins and other animal-algorithm-updates. But the fact is that you shouldn’t be afraid of getting hit with a penalty or anything as long as you’re not doing anything shady.
Mainly because you can’t predict what the next update is going to be about, so you can’t take any effective precautions. Secondly, even if you do get hit, you will be able to recover quickly if you follow Google’s guidelines.
The overall predictability of SEO is probably its biggest advantage. You can estimate pretty accurately what your next month’s results are going to be based on this month’s results. And by results I mean both traffic and profits for your online business.
That’s it for my list, and the main message is as simple as this: Do SEO, it works!
Now, what’s your approach at SEO? Is it a part of your daily work?