I've been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I'm happy to finally share it with you today.
If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? There are probably very few things that are worse for your social proof than showing such numbers.
I decided to follow up on the topic of spam and point out some specific types of unwanted email that we're attacked with on a daily (again, that's daily) basis. I'm publishing this list as a kind of a strange resource just to keep us on our toes when going through our inboxes.
So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.