In the ever-evolving world of digital marketing, the best AI marketing tools are becoming indispensable allies for savvy marketers. Whether you're a seasoned professional or just dipping your toes into the online business landscape, leveraging the power of artificial intelligence can transform the way you engage with your audience.
Choosing the right email marketing tool can be a daunting task, especially when you're faced with options like ConvertKit vs Mailchimp vs Brevo (formerly Sendinblue) vs GetResponse vs Sendy vs MailPoet. Email marketing has revolutionized the way businesses communicate with their customers, and having the best tool in your arsenal can significantly boost your engagement and conversions.
I've been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I'm happy to finally share it with you today.
I decided to follow up on the topic of spam and point out some specific types of unwanted email that we're attacked with on a daily (again, that's daily) basis. I'm publishing this list as a kind of a strange resource just to keep us on our toes when going through our inboxes.
Yes, today we're all over online snake oil salesman! Maybe you've noticed that I quite enjoy writing posts on the dark side of online business, or more precisely, the dark side of online business education. In other words, I love to stumble upon some hip new douchebag marketer techniques, also known as online snake oil salesmen (in memory of their idols from back in the day in the wild west).
So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.
Email marketing is a fairly well-known promotion practice in the modern world. Where by the modern world, I actually mean the online world. In fact, many people tend to see it as the holy grail of any form of online promotion. I'm sure you've heard the term "the money is in the list" once or twice...
Here's a question for today: Are you in a situation where you're waiting for an audience that isn't there? Or providing a product that's simply not attractive to an existing audience? And even if that's the case, how do you find out?