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There are many approaches to come up with such a thing, but there are two main paths you can follow: you can either pretend that you’re a great headline creator, or you can borrow a headline that has already proven to be effective. I like the latter far better.
Hence this list of 79 great headlines that changed the publishing landscape forever. Let’s start with my favorite type of headlines:
- Man’s Head Explodes in Barber’s Chair
- Double Your Appointments In 30 Days Or I’ll Pay You $500 Cash!
- Pig-nosed Man Roasted Alive in Fire-walk Tragedy!
- Now! The Miracle Gas-Saver That Europe Couldn’t Hide!
- 18 Things You Never Knew About Hank the Angry Drunken Dwarf!
- It’s Ugly But It’s Beautiful
- Skiing Squirrel Dies Trying to Break 196 m.p.h. Speed Record!
- Half of U.S. Hookers are Space Aliens – and They Don’t Have Sex Organs!
- Is Your Cat From Mars?
- How To Rob Banks. It’s Fun, It’s Easy to Learn, You Don’t Need Much Capital, and You Can Now Do It in the Comfort and Safety of Your Own Home
- Supreme Court Judges are Naked Under Robes!
- Nazi UFOs to Attack U.S.
- Announcing The Chocolate Pie Diet
- The 22 Best Relationship Tips Ever
- 50 Idiot-Proof Ways To Make Money On The Internet!
- 1,495 New Ways To Heal Yourself Now!
- 10 Ways To Lose Extra Weight And Keep It Off!
- 24 Techniques For Closing The Sale
- His Secret Sexual Hot Spots – 9 Sizzling Places Men Love You To Touch
- 9 Secret Ways To Save Big Money On Taxes!
- Toxic People: 10 Ways To Handle People Who Make Your Life Miserable
- 30 Days To A Low Fat Life!
- 43 Tips For Smooth, Sexy Skin
- 12 Proven Steps To Making Money On The Internet
- 20 Top Running Tips
- Guys Spill: White Lies They Tell Women All the Time
- Your Sexual Health: Crucial New Facts Your Gyno Forgot to Mention
- A Shocking Thing 68% of Chicks Do in Bed
- Best-Kept Secret In MLM Revealed!
- What Credit Card Companies Don’t Tell You
- The Three Little-Known Secrets To Bring Out Your Natural Beauty
- The Secrets Of Successful Advertising By Mail
- Tricks Of The Trade So Powerful They Can Change Your Life!
- From One Woman to Another… Here’s One Fact of Life Your Mother Probably Never Told You!
- Revealed… A 20-Year Old Secret To Lowering Your Insurance Premiums
- Speed-Picking Secrets of the Pro’s. Don’t Spend Another Second Playing Guitar Until You’ve Read This!
- The Most Powerful Wealth Secret In History
- It’s Time to Break Up With Your Boss
- Give Me One Evening And I’ll Give You a Push-Button Memory
- When it Comes to Sex, You’ve Been Kept in the Dark for Too Long…
- The Best Business Books Of 1998. How Many of Them Have You Read? Now You Can Read Them All – in Just 15 Minutes Each. Here’s How…
- Are You Tired Of Living Paycheck To Paycheck?
- My Chickens Eat Better Than You Do
- Who Else Wants A Screen Star Figure?
- Suppose This Happened To Your Car
- Can We Talk? How To Make $20,000 An Hour Without A Gun!
- They Laughed When I Sat Down At The Piano, But When I Started To Play!
- They Laughed When I Sat Down at The Piano. They Stopped When I Picked It Up
- Breakfast Of Champions
- Would You Like To Save 45% On Your Next Vacation?
- Announcing: The Weight Loss/Management Scientific Breakthrough Of The Century!
- Why Do Chinese Women Have Such An Impossibly Low Rate Of Breast Cancer?
- This is your window of opportunity. Open it
- Unlike Any Steak You’ve Ever Tasted
- Suppose This Happened On Your Wedding Day!
- To People Who Want To Write – But Can’t Get Started
- I’ve Got A Million-Dollar Idea – Now What?
- You Get Two Magazines For the Price of One!
- Do You Make These Mistakes In English?
- What Four-Letter Word Do You Use When You Have To Write A Check For Your High Healthcare Premium?
- Had A Hunch Vending Was Lucrative? You’re Right!
- You Honestly Tried To Quit… But Just Couldn’t! Don’t Worry. You’re Not Alone
- Before We Tell The World, We Want To Tell You!
- Thinking About Starting Your Own Business…?
- Are You Ever Tongue-Tied At A Party?
- Pros Want It, Newcomers Need It, You Can Test It – Free For 30 Days!
- How To Win Friends And Influence People
- How To Make Enormous Amounts Of Money Packaging & Marketing Information
- How To Remove Carpet Stains In 10 Minutes
- How To Grow A Business
- How To Manage Stress, Reduce Anxiety & Stay Cool Under Pressure
- How You Can Make $87,000 A Year As A Successful Magazine Writer!
- How To Accomplish Anything You Want In Life
- How To Make Maximum Money In Minimum Time!
- How To Build A Multimillion-Dollar Business Without Spending Even A Penny On Advertising
Providing Social Proof
- Always-Fresh Donuts – The Favorite Of Police Officers, Cabbies And All-Night Truckers
- Why have over 200,000 people ordered Acu-Stop 2000?
- The Place Where Truckers Come To Get Washed For The Long Haul
To learn more on writing headlines don’t forget to read these two posts at Copyblogger: 10 Sure-Fire Headline Formulas That Work and 7 More Sure-Fire Headline Templates That Work. And since we’re talking copywriting you might want to check this post too: The Modern Rules of Benefit-Driven Copy.
Feel free to shoot me a comment if you like to add more headlines to this list. I’d be happy to update this post with your input!