Tips that save time.
At first, the topic of how to learn SEO online seems like something that’s been fairly well-covered on the web.I mean, there are sites like Moz.com, Search Engine Journal and so on. But as it turns out, they are more about the in-the-trenches practices and advice for people who are already deep into SEO.
But what if you’re just starting out? There surely has to be something for the beginner on a site like Moz, right? Well, not really.
Here’s why. Granted, Moz has their beginner’s guide to SEO (link), but that thing is 10 friggin’ chapters. Again, 10 chapters. In total, that’s probably in the 30,000+ word range. And 30,000 words is a mid-sized book.
What’s wrong with it? Let me quote the classic:
Ain’t nobody got time fo’ dat!
So…Moz isn’t really a good place for a beginner to learn SEO online. In fact, there are very few places where a beginner can actually get some useful advice; advice that they can implement right away without having to go through a whole book worth of content.And I know I speak the truth because I still consider myself somewhat a beginner. I too have difficulties picking the right tactics and staying confident that what I’m doing will actually work, especially with things changing so fast.
So, long story short, I’ve been doing a lot of research on this, and by the looks of things, I can only recommend three ways of obtaining good SEO advice for a beginner (that is if you’re a person who wants to grow your business’ online visibility by ranking it high on Google).
(By the way, don’t forget about the SEO and traffic getting hub on this site; check it out.)
1. Relevant and updated gathering posts
Every once in a while, a blogger goes the extra mile, contacts a number of top players in the SEO market and asks them about their most current advice that could help a true beginner succeed.This time, it’s Ayodeji of Effective Inbound Marketing who’s done this. He took the time to interview 19 SEO experts and published the results in one large gathering post. And even though it was published almost a year ago, it’s still very relevant.
Posts like that are great places to go for quality information. The experts featured are people practicing SEO every day. So whenever they get asked about what they’d do if they were just starting out, they always share the most current and updated advice.
Furthermore, I actually encourage you to look for similar “how to learn SEO online” posts in the future. If not Ayodeji then someone else will surely repeat this group interview thing in a couple of months or so.
2. Link building strategies at Point Blank SEO
Point Blank SEO is one of the coolest SEO blogs in the last few years. The advice is clear, understandable, and actionable.For instance, link building is known to be the core of SEO. In plain English, if you want to do SEO actively, you’re going to be link building a lot.
So a while ago, Jon – the founder of Point Blank SEO, published this link building strategies page.
What’s great about it is that it features quite a lot of tactics, but each one comes with a short description, so depending on how much time and dedication you have for this, you can pick something that suits you in one way or the other.
3. Fizzle and their website traffic course
Fizzle is a training site created by Corbett Barr. It provides quality, real-talk business training with no BS. It’s a paid program ($35 a month), but there’s also a $1 trial.One of the courses available (and the library is quite big) is about website traffic. Ultimately, the reason why we’re doing SEO is to get traffic. Good search engine rankings on their own are pointless if they don’t bring traffic, right? And it just so happens that Corbett knows a thing or two about traffic. After all, he’s the guy behind a blog formally known as Think Traffic (now The Sparkline).
The website traffic course at Fizzle is video-based and consists of 16 lessons. Everything is laid out nicely and easy to follow, just what a beginner needs.
Feel free to take advantage of the $1 one-month trial and check it out.
Action and learning
I guess that’s it for the places to go, but I’d like to take one more moment to encourage you to do some sniffing around of your own. Good SEO advice is only as strong as it is up-to-date. So, unfortunately, you need to be on a constant lookout if you want to build and retain good search engine visibility.
Oh yes, one more thing. For some additional info on how to learn SEO online and apply it to your online business, make sure to also check out these two posts: the SEO glossary – to get to know the terminology, and my guest post on ProBlogger talking about the essential SEO settings for sites running on WordPress.